Client: McDonald's
We took Instagram stories format, taking the skip mechanic and made it a simple interactive game.
We took Instagram stories format, taking the skip mechanic and made it a simple interactive game.
We developed a straightforward side-scrolling narrative about someone who really loves gherkins. Heavily inspired by 8-bit arcade machines from the 80’s I developed a fun art style and animated sprites which complimented the McDonald's colour pallet without breaking the 8-bit retro tone.
Role: Art Direction, Illustration, Design, Animation
