Client: McDonald's
We had a very quick turnaround on this and of course, the idea had to be right so we went with something simple and in the spirit of pride.
Shooting in a real restaurant, using natural light and using non-models we tried to capture something relaxed and fun. The client liked the post so much it was used in key locations around the UK where Pride events were taking place including London ( stores & Tube station ) Manchester and Brighton and it ran for 2 years in a row.
Role: Art Direction, Graphic Design, Photography
